Experience the Future of K-Beauty at GlowNex
Indulge in our premium beauty products curated for your self-expression
K-Beauty Popup Zone
Meet Korea’s leading beauty brands in one place.
Explore pop-up booths from top Korean brands featuring live demos, influencer events, and exclusive product launches.
This zone also serves as a direct meeting place where brands and creators can connect, collaborate, and share new ideas.
Here, creators and brands come face-to-face to exchange inspiration, build relationships, and explore collaboration opportunities.
B2C Experience Programs
Engaging, hands-on beauty experiences for everyone.
Enjoy makeover shows, DIY homecare workshops, and trend talks — all designed to bring K-Beauty to life.
These programs allow consumers to experience the latest K-Beauty trends while engaging directly with creators and brand professionals.
Visitors can enjoy interactive experiences while communicating directly with creators who bring the artistry of K-Beauty to life.
B2B Professional Programs
A global platform for business and innovation.
Meet distributors, buyers, and brand leaders through seminars and networking sessions.
This is where companies and creators meet face-to-face to discuss collaborations, brand exposure, and content partnerships.
It provides a professional environment where brands and creators can explore partnership opportunities, co-marketing ideas, and content collaborations together.
Special Features
K-Beauty Awards
Honoring innovation and creativity in the beauty industry
VIP Lounge
Private networking space for partners and media.
Media Zone
On-site interviews and global media coverage
Each special feature contributes to GlowNex’s unique atmosphere — a space where brands, creators, and audiences truly connect beyond exhibitions.
These features make GlowNex more than an exhibition — it’s where creativity meets opportunity and the future of K-Beauty takes shape.